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What does 'Pre-Order' mean?

Pre-ordering an item from us means you can purchase the product before it is psychically made. By placing a pre-order, you are reserving the item in advance, ensuring that you will receive it once it becomes available. There are lots of benefits to pre-ordering but the specific ones of upmost importance to us are those surrounding the environment and sustainbility.

why pre order?

pre-ordering aligns consumer demand with production, leading to significant environmental benefits and more efficient use of resources. The practice helps us reduce overproduction, decrease waste, lower our carbon footprint while also fostering a more engaged and satisfied customer.
Reduction in Carbon Emissions 0
Reduction in Overproduction 0
Reduction in Textile Waste 0
Reduction in Water Usage 0

Sources: Eco-Age: Environmental Impact of Fashion – Fashion United: Benefits of Pre-Ordering – Green Strategy: Sustainable Fashion – Overview Sustainable – Brands: Pre-Order Model Benefits – WWF: Water Usage in Fashion – Fashionista: The Rise of Pre-Order Fashion – Deloitte: Global Powers of Luxury Goods

How does Pre-Ordering help the environment?

Promotes Sustainable Consumption

Encourages consumers to make more thoughtful purchases, focusing on quality over quantity, which can lead to more sustainable consumption patterns.

Lowers Carbon Emissions

Producing fewer, higher-quality items on demand reduces the overall carbon footprint associated with mass production, including energy consumption during manufacturing and emissions from transportation and storage.

Reduces Resource Usage

* Less overproduction means less use of raw materials like cotton, polyester, and dyes, which translates into lower environmental degradation and resource depletion.

Minimises Waste

* Pre-ordering ensures that only the required amount of clothing is produced, reducing waste from unsold garments that typically end up in landfills.

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